Glossy Featured - Quynh Mai, MI&C Founder
Still, red tape and bureaucracy can create hurdles in making impactful changes within large-scale, traditional companies. Quynh Mai, founder of Moving Image and Content, said startups and direct-to-consumer brands have the biggest opportunity to make timely statements and create campaigns driving the conversion around topics like #MeToo. Companies like Everlane and Glossier, she said, have been particularly responsive to consumer feedback asking for increased inclusivity across the board, and have responded by diversifying their campaigns.
“What’s been really changing in the age of #MeToo is the shift of perspective. It’s an awareness of women being exploited, of things that were once societal norms that don’t link up anymore,” she said. > READ ARTICLE
Business Insider Featured - Quynh Mai, MI&C Founder
“Yeezy’s marketing approach is effective because it balances exclusivity (art, celebrities) alongside mass (Instagram, movie theaters). His campaigns are creative artistic expressions while his distribution strategies are mass,” Quynh Mai, founder of Moving Image & Content, the digital agency behind the official films created for the launch of Yeezy’s Season 1, 2, and 3 collections, told Business Insider. > READ ARTICLE
The Business of Fashion Featured - Quynh Mai, MI&C Founder
“Brands like Hermès with certain price points, the age of their consumers might have some more years where they can sit out because their consumers are not as interested in posting their social values online,” said Quynh Mai, founder of digital marketing firm Moving Image & Content.“But those days are numbered.” > READ ARTICLE