About Us
Qulture is a female-led, minority-owned, award-winning agency known for creating meaningful connections at the leading edge of culture and technology.
By leveraging culturally attuned experiences and storytelling with our unique, bottom-up understanding of online communities, we help clients communicate with the same values and vernacular as their intended audience. Our Near Future Strategy – picking up and aligning with trends at the perfect moment, before they hit the mainstream – creates brand engagement at the inflection point, resulting in high-level attention, engagement, loyalty and advocacy.
Known for being results-oriented, nimble, collaborative, and kind, Qulture has become a trusted strategic and marketing partner for iconic brands including Marc Jacobs Fragrances, Google, Ferrari, Girls Who Code, Lululemon, Calvin Klein, Prada Beauty, Sephora, Supergoop! Augustinus Bader, and more.
Qulture has further won multiple industry awards and has been featured in Forbes, Fast Company, The Business of Fashion, and Time Magazine, and its founder Quynh Mai has appeared on CNBC and Bloomberg TV.
As part of the MA + Group global network, we offer boutique-feel white-glove servicing to our clients backed with the resource power of best-in-class talent from around the world.
Why Qulture
with a Q?
We create and drive marketing strategies that anticipate trends, lead consumers, and impact culture. At Qulture, “culture” describes the myriad, rapidly evolving, aggregate of sub-cultures that define various niche social media platforms and growing number of web3 metaverses.
The “Q” is a nod to our CEO and founder Quynh Mai and her ever present focus on quality. Quynh explains, “We have outgrown our original name, which had served us well for a decade. The digital universe is light years ahead of where it was when we started in 2010. We have developed an insightful vision and unrivaled skill set for understanding and anticipating digital culture (which is now mainstream) through various platforms, on behalf of our clients. We want our name to reflect our expertise and vision.”
Services &
Capabilities
Strategy & Insights
Marketing and Digital Strategy, Education and Training, Web3 & Metaverse Strategy/Implementation, Social Listening, Reporting and Analytics, Digital and Competitive Auditing, Behavioral Persona Development, Social Media Playbooks
Creative Development
Creative Direction, Social Media Content and Ideation, Campaign Marketing and Activation, Talent and Influencer Curation, Experiential – Physical and Virtual
Content Production
Campaign and Content Production, Live Event Capture and Content Creation, Experiential – Physical and Virtual
Quynh Mai is the Founder & CEO of Qulture, a digital creative agency internationally known for guiding clients into the Near Future. Existing at the nexus of emergent online culture and innovative technology, Qulture crafts compelling narratives and campaigns that connect brands with their audiences through shared values, vernacular and, of course, culture.
As Qulture’s leader, Quynh steered the company to win two Clio awards, three Hermes Creative Awards, a Webby Award Honoree and was awarded Campaign’s “40 over 40 Digital Innovators.”
Deeply committed to helping brands move into the near future, Quynh helps clients succeed with innovative ideas, relevance, and culturally inclusive, dynamic campaigns. Qulture has helped global brands such as Marc Jacobs Fragrances, Google, Ferrari, Girls Who Code, Lululemon, Calvin Klein, Prada Beauty, Sephora, Supergoop! Augustinus Bader, and others successfully shift their marketing practices from traditional media driven initiatives to more innovative, online-first programs that drive business results in a multi-platform, multi-cultural world.
As a female founder, Quynh has established a reputation as an innovative thought leader at the cutting edge of online culture. She has been a keynote speaker twice at Fashion Tech Forum and Melbourne Fashion Week, a panel host for Advertising Week for five consecutive years, a frequent contributing speaker at Brand Innovators (a network of 250 C- Suite Marketing executives) and most recently, invited to speak about Web3 at EY’s Strategic Growth Forum. She has contributed opinion pieces to The Business of Fashion and WWD, been quoted in TIME Magazine, featured on Bloomberg News, CNBC, CBS and is a sought-after source for many journalists.
Quynh’s early life experiences – immigrating from Vietnam to America and growing up in Silicon Valley – helped shape a worldview that is both tech savvy and culturally aware, informed and keenly sensitive to global shifts. Building her career in New York City, she worked with the world’s top directors, artists, celebrities, and entrepreneurs in both the business and creative fields, and earned a reputation for being an online visionary in these realms.
Her family life with her husband and sons is her dominant source of inspiration. Eager to ensure her sons grow up in a world that is both connected via technology and humanity, she is always eager to ask “why?” versus the traditional “how?” when impacting global culture. Quynh’s passion for helping brands speak to the "why" of their marketing translates into campaigns that not only drive sales but impact culture for years to come.
As Quynh says, “Since childhood, I have felt that being an outsider has allowed me to see things from other perspectives. I aim to put the human side into tech, and to use tech for the evolution of business and people with a powerful and evocative path aimed at connecting and benefiting all.”