9th July 2019 ingrid

Adweek: Instagram Doubles Down on Facebook’s People-first Approach

“This update continues to build on Facebook’s strategic move to center its platform around people and not brands … From our experience, top-engaging posts always feature ‘real people’ in a lifestyle form of content—a winning formula that influencers always deliver. They help customers contextualize product into real life, which is something the advertising industry has had a very hard time embracing.” – Quynh Mai, founder of digital agency Moving Image & Content

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