20th March 2019 Carly Cotton

GLOSSY: “The ephemeral nature of pop-ups mirrors Stories and Snaps content that also disappears after a short time”

Glossy Featured – Anthony Cospito, Head of Strategy

“The ephemeral nature of pop-ups mirrors Stories and Snaps content that also disappears after a short time,” said Anthony Cospito, head of strategy at digital agency Moving Image & Content. “For example, pop-ups can inspire Stories content with special offers that only last as long as the pop-up itself.”

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