9th July 2019 ingrid

Digiday: Gatorade’s ‘video everywhere’ media strategy is on target for a mobile first world

Per the App Annie’s The State of Mobile 2019 report, 10 minutes of every hour people spend in 2019 consuming media via TV and internet will be through streaming video on mobile. With that being the case, the “video everywhere” strategy and mobile focus makes sense for the brand, said Anthony Cospito, head of strategy at digital agency Moving Image & Content, especially since Gatorade typically goes after a younger demographic.

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