Since 2017, we have grown CoverGirl’s fan base and boosted consumer engagement across social channels by working closely with the team to create a social playbook, bi-weekly content, data and analytics, email strategy and management.

  • Increased fan base from 1.49m to 2.1m on Instagram
  • Grew Instagram engagement rate by 27%, exceeding targets
  • Developed an effective email segmentation strategy based on social media insights boosting open rates and click rates