Girls Who Code

As lead digital marketing agency for Girls Who Code’s International Day of the Girl campaign, we conceptualized the #RaiseYourHand campaign and executed effective social and media strategies.

  • Participation from change makers such as Hillary Clinton, Billie Jean King, and Barbie
  • Campaign’s “Anthem” music video, produced by Yours Truly, reached 4m views with strategic social and paid media planning and execution
  • Lead video generated “#RaiseYourHand” UGC photos and earned the #1 post on #DayoftheGirl hashtag on Twitter
  • Press coverage on The New York Times, Refinery29, Teen Vogue, and Billboard
  • Social growth: +10,255  Instagram followers; +946 Twitter followers in one day
  • Spiked website traffic, increased to 5,762 visitors on International Day of the Girl
  • Reached 36,718 views on the Sisterhood landing page
  • Paid media campaign drove over 1,800 shares