Sephora

For three consecutive years, we launched and evolved Sephora’s beauty and educational content – providing creative direction, content production and social media strategy.

  • Conducted competitive analysis and analyzed audience behavior on each social platform
  • Developed creative direction, storytelling framework, cadence strategy and distribution plan for Sephora’s digital content
  • Developed storytelling strategy and creative direction for “Sephoria: House of Beauty,” their first experiential event, to drive a sense of customer engagement and immediacy throughout 2019