26th February 2018 Anthony Cospito

“Including poetry can help a brand break through the clutter of ad-centric messaging”

ADWEEK Featured – Anthony Cospito, head of strategy

“Including poetry can help a brand break through the clutter of ad-centric messaging,” explained Anthony Cospito, head of strategy at digital shop Moving Image and Content. “A current out-of-home campaign by Policygenius running in New York City subways, for example, features poetry and makes fun of itself for not being Longfellow, but rather for being an expert in insurance. Given the downtime while commuting, it’s a welcome read—even for jaded New Yorkers. You get the message without feeling like you’re being sold to.”  > READ ARTICLE

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