19th June 2018 Carly Cotton

“Yeezy’s Marketing Approach Is Effective Because It Balances Exclusivity Alongside Mass”

Business Insider Featured – Quynh Mai, MI&C Founder

“Yeezy’s marketing approach is effective because it balances exclusivity (art, celebrities) alongside mass (Instagram, movie theaters). His campaigns are creative artistic expressions while his distribution strategies are mass,” Quynh Mai, founder of Moving Image & Content, the digital agency behind the official films created for the launch of Yeezy’s Season 1, 2, and 3 collections, told Business Insider. > READ ARTICLE

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