26th April 2018 Carly Cotton

“Yeezy’s Marketing Approach Is Effective Because It Balances Exclusivity Alongside Mass”

Business Insider Featured – Quynh Mai, MI&C Founder

“The Yeezy team is embedded into culture – art as well as pop – and are not afraid to play with those codes in their marketing efforts,” Quynh Mai, Founder of Moving Image & Content, the digital agency behind the official films created for the launch of his Season 1, 2, and 3 collections, told Business Insider. Yeezy’s marketing approach is effective because it balances exclusivity (art, celebrities) alongside mass (Instagram, movie theaters). His campaigns are creative artistic expressions while his distribution strategies are mass,” Mai said. > READ ARTICLE

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