6th August 2018 Carly Cotton

“GIFs Are An Economical Way For Consumers To Express Their Moods”

ADWEEK Featured – Quynh Mai, MI&C Founder

“Clever marketers are creating GIFs to help consumers express themselves through these humorous, snackable videos which make them a shareable utility versus an ad,” explained Quynh Mai, founder of digital shop Moving Image and Content. “GIFs are an economical way for consumers to express their moods, and smart brands are creating GIFs as a utility for that purpose, making these shareable personal expressions and not just a six-second video.”  > READ ARTICLE

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