10th January 2019 Carly Cotton

“To Start, An Experiential Event Shouldn’t Be Contained To The Event Itself”

WWD Featured – Quynh Mai, Founder & CEO

To start, an experiential event shouldn’t be contained to the event itself; rather, it should include a carefully planned social and content strategy that touches the consumer before, during and after the event in a consistent, thoughtfully orchestrated way. From the beginning, invites before the event should entice consumers with an ephemeral experience. The invites themselves should be Instagram-worthy. Once arrived, every detail that goes into the activation should feel consistent with the brand persona and ethos. > READ ARTICLE

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