Aldo – Media Services
In a tough retail environment, ALDO had fallen into a last-click-wins trap. To continue to drive business growth, the brand needed an awareness-driving partnership designed to fuel the top of the funnel while introducing their key product lines, building on brand equity and reaching new audiences for long-term sales growth.
Centered around a publisher-driven, experiential moment aligning with New York Fashion Week, we tapped into paid media to build a 360 approach, driven by data and human-first insights and designed with social in mind.
The result? We leveraged our deep relationships within the industry to bring to life the #1 most talked about branded room at 29Rooms, enhanced by a custom-built amplification program extending ALDO messaging through a live stream reveal and strategic influencer activation.
A first-to-market beta program with Buzzfeed and impactful, customized programs with GQ and Who What Wear reinforced campaign messaging at scale, delivering overall campaign results reflective of a 6x increase in key engagement metrics YoY.