As Aldo’s AOR, we’ve propelled the brand while advancing both their print and digital strategy. In partnership with GQ and Who What Wear, we created two premium content series: “Life on the Move” and “Girl on the Move”, both of which profiled inspiring NYC-based men and women as they moved throughout their day and spoke about how the city influences both their work and personal style. Distributed across GQ, Who What Wear, and ALDO’s channels, the stylized, engaging, and digitally-native docuseries worked to embolden their audience to move onward and upward with style.