As a leading global fashion shoe retailer, ALDO came to us with the opportunity to better reach their nearly 200 million customers worldwide with all the heart, energy and character that was intrinsic to the brand’s DNA. As brand partner and digital AOR, we armed them with an impactful strategy that would elevate their digital presence and fully realize their unique brand story with a compelling, consistent tone across print, digital, social and experiential.
Exemplifying our holistic approach, ALDO’s ‘The Love Walk’ during Refinery 29’s New York Fashion Week extravaganza was visually-stunning, super-shareable live experience that turned shoes into art and ALDO into the #1 top performer in social engagements at 29Rooms in 2017. With 180MM+ social impressions, 29Rooms drove a 43% increase in audience’s opinion of Aldo & a 35% increase in their likelihood to buy products.
Over the past three years, we’ve crafted some of their best performing digital campaigns in the brand’s history. As the landscape evolves, their business needs evolve and our partnership – rooted in innovation – follows suit.