beautyblender: Swirl Launch

An iconic brand among insiders but with limited growth in consumer awareness, beautyblender needed a hardworking media solution to engage consumers directly, forging a relationship outside of their retail partner.

Based on in-depth understanding of the landscape, the target, and the current beautyblender consumer, we developed a data-driven, laser-targeted social campaign, designed to complement a successful organic strategy and maximize existing creative assets.

The result? 100% sell-out of the featured product, driving 96% new visitors to site, and paving the way for a successful Holiday campaign in the months following.

A relationship rooted in transparency and trust, partnership has evolved from a 2016 deep dive into data and insights through brand positioning and into a growing media partnership through EOY 2018.