beautyblender: Bounce Foundation Launch

Beautyblender enlisted our help for a daunting task: launching within the highly competitive foundation category. Together, we tailored a campaign designed to drive buzz of their new Bounce foundation, piquing curiosity and excitement while expanding beyond their current consumer base.

Building on our years of partnership and understanding of the beauty space, we developed a 360 strategy supported by a socially-led, first-to-market partnership with Byrdie, a targeted Hulu buy, and a sustained social campaign– all built to work together in driving real business results.

To prove success and address key questions of brand health, we worked with beautyblender to launch a bespoke brand study. The result? Launch campaign saw huge success, resulting in a 112% increase in awareness of Foundation while in-market and driving sell-out of majority of featured shades on-site and at Sephora.