Bed, Bath & Beyond
Moving Image & Content crafted a data-driven creative campaign for Bed Bath & Beyond boosting website traffic and online sales. Using insights developed from MI&C’s Creative Intelligence process, comedy was identified as a way to connect with students – driving spikes in conversation and engagement. Working with influencers and top content sites, MI&C developed #Collegeproblems Solved, as a campaign unifying students around shared challenges. The campaign generated 9.8 million engagements, $287,000 in attributed revenue, reached 15 million unique viewers, garnered a 45.4% engagement rate and 384% lift in branded college search results.