BN3TH – Media Services
BN3TH relaunched at a critical moment within an often-ignored category: men’s underwear. Working hand-in-hand with the brand team, we needed to develop our creative and media strategies in parallel to meet challenging production timelines and retailer needs.
Seizing upon identified white space opportunities and our human-first insights developed during our in-depth analysis, we helped BN3TH to land on a market position, communications strategy, and prime target consumers to inform both our creative and media approach.
With a creative lens and deep understanding of media consumption, we developed a detailed media plan, informing our creative strategy while maintaining a long-term view of business health, treating their business like it was our own.
The result? An ongoing, nimble partnership poised to drive continued growth over time.