COTY

MI&C worked with COTY to appeal to a new, digitally-savvy demographic for the launches of two high-fashion fragrances.

For Miu Miu’s quirky, feminine ingénues, we drove traffic back to the brand’s site by way of chic, shareable, collage-like memes.
For Marc Jacobs’ Decadence, we created a portal to remix images submitted by customers to fit within the campaign’s aesthetic, resulting in highly-personalized, easily-shareable content.

The exclusive ethos of both brands were preserved while simultaneously allowing the audience to take part in and have fun with the creation process via premium user-generated content.