Girls Who Code
As lead social and media agency, MI&C helped Girls Who Code build momentum and awareness for their 2018 International Day of the Girl campaign, delivered through a first-of-its kind visual album celebrating modern sisterhood. Our social campaign “#RaiseYourHand”, successfully inspired girls to stand up, speak out and support one another – including participation from Michelle Obama, Hillary Clinton, Billie Jean King, and even Barbie, amongst others. The campaign’s Anthem video, a re-work of the Five Stairsteps hit, “Ooh Child,” produced by DJ Khalil featuring Chika, Tiffany Gouché, and Regan Aliyah, reached over 4.5 million views across channels through word-of-mouth sharing fueled by a clearly articulated and executed social media strategy. The digital album, created by Yours Truly, includes nine tracks in total, with accompanying songs, interviews, videos and other digitally native imagery.