MI&C helped Kanye West debut THE LIFE OF PABLO from Madison Square Garden to over 756 cinemas worldwide; creating the first ever global live listening party. There, and everywhere, viewers witnessed Naomi Campbell’s runway reveal and heard Kanye’s seventh studio album for the very first time. Tidal froze due to the overload. Social platforms like Twitter exploded with real-time commentary. Perfectly on-brand with West’s iconoclastic artistry, the rule-breaking event was cinematically captured on HD footage and poetically live-edited; flooding the social sphere with unique, real-time content. It was the most talked- and written-about fashion event of the season and one of the most memorable album launches to date.