For over two years, MI&C has been creating engaging videos and short-form content for Sephora that resonates with makeup and beauty-lovers. The films combine the relatability of DIY how-to videos with high-production and dynamic editing. The library of content drove significant traffic to Sephora’s site, solidifying them as the makeup and beauty powerhouse. To launch their Play! beauty subscription box, we created a vibrant and engaging video focusing solely on the beautiful products offered inside in an effort to excite customers about the thrill of receiving and trying new products each month.

For the rebrand of Sephora Collection, MI&C produced product-focused, short-form videos. Using playful techniques like stop-motion and animation, we spoke to a newer, younger generation of socially savvy makeup consumers.