Ted Baker

For the launch of Ted Baker’s Curiosities campaign, we worked with travel influencers to create premium content. The influencers produced city guides, nodding to the brand’s travel roots, while creating engaging, relatable, digitally-native content for their millions of followers. In order to amplify the campaign’s effectiveness, we managed a multi-platform distribution strategy generating over 240,000 click-throughs with visitors spending an impressive average of 2 minutes on the site. Analytics confirmed what we had aimed for: that most visitors had high household incomes, meeting the definition of the brand’s target consumer.