23rd January 2019 Carly Cotton

“Like A Girl Debunked Stereotypes About Women and Sports”

Muse By Clio Featured – Quynh Mai, MI&C Founder & CEO

This spot connected to the female fanbase (the NFL estimates 45 percent of fans are women), debunked stereotypes about women and sports—and cut through the clutter of hyper-masculine ads. It sparked conversations about equality that continue to snowball today. Being topical to culture-at-large, but also to the event, was effective. > READ ARTICLE

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