MI&C CUTS THROUGH THE CLUTTER OF TRADITIONAL ADVERTISING AND HARNESSES THE POWER OF DIGITAL IMMEDIACY TO CONNECT TO CONSUMERS ONLINE, WHEREVER THEY ARE, WITH THE CONTENT THEY WANT. THIS GENERATES ENGAGEMENT, SOCIAL SHARING AND ONLINE AMPLIFICATION RESULTING IN EARNED MEDIA AND ORGANIC IMPRESSIONS.
DIGITAL MARKETING & CONTENT STRATEGY
RESEARCH & CONSUMER INSIGHTS
DIGITAL BRAND IDENTITY
CONTENT CREATION & DISTRIBUTION
IN-STORE & RETAIL EXPERIENTIAL DEVELOPMENT
BLOGGER & INFLUENCER ACTIVATION
CUSTOM CONTENT MEDIA PLANNING & MANAGEMENT
SOCIAL & MOBILE APPLICATIONS
Street-style Instagram photo diary of performing rock band HAIM’s Coachella experience through the narrative journey of their Jimmy Choos.
Launch of Ray-Ban Remix, the brand’s first-ever customizable experience through a bespoke gifting PR program aimed at editors followed by a digital campaign by Influencers to show brand innovation through digital "remix" collaborations. drive e-commerce and generate word-of-mouth marketing across key markets.
Conceptualize and produce informative and entertaining multimedia content and interstitial videos at the inaugural Fashion Tech Forum, a conference comprised of CEOs, entrepreneurs and top talent from fashion, technology and investment communities.
Global multi-platform campaign to reconnect with Millennials through guerrilla marketing and immersive creative engagement on Tumblr microsite DIESELREBOOT.com, enabling co-creational organic dialogue with the brand to establish it as the leader of bold, new, provocative style.
Create a Singapore Airlines experiential installation for the Wall Street Journal Innovation Awards at the MOMA. Guests were able to explore brand imagery and videos through kinect motion and touch-screen innovations.
Integrate Twitter to create an unprecedented digital runway experience with real-time reporting by influencers and backstage Twitter Mirrors that invited the audience to digitally attend the show through first person POV tweets, including influencer take-over tweeting with intimate content and hosting Q&A sessions on Twitter.
Introduce the Essence Collection through an influencer program with top fashion bloggers to create lifestyle & family portraits, engaging a young, fashion-savvy customer base on an emotional level including Pandora styling demonstrations and gifting ideas from the Blogger’s personal perspective.
Create a multi-platform launch campaign for the Carrera by Jimmy Choo capsule collection with Native Content for media partners (including a Music Video & Cinemagraphs), along with a custom gold photo booth filter at global events with a companion microsite.
Execute content creation and distribution strategies for multiple Estee Lauder brand videos, including: Beauty HOW-TO VIDEO series, guest blogger video programs. MI&C teamed up with AERIN LAUDER during the product launch, conceiving and executing video content strategy.
Conception and creation of a livestream fashion film for Mugler, which premiered Lady Gaga’s song, “Government Hooker." The program was distributed across 20 international MSN homepages and resulted in #Mugler trending worldwide on Twitter.
Devise a comprehensive digital strategy for the launch of Carine Roitfeld’s magazine, CR Fashion Book, MI&C and the website. The strategy included the site concept, social media presence, sourcing syndication partnerships with influencers and publications, and designing a custom content revenue model.
During their two-year relationship, MI&C has worked with V Magazine to devise a comprehensive, online strategy for the publication, which includes the relaunch of VMagazine.com, brokering partnerships between V and brand-right influencers and designed a custom content revenue model for the publication.