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  • H&M

    MI&C orchestrated blockbuster social media rollouts with record-breaking audiences to herald H&M’s iconic designer collaborations. Alexander Wang’s livestream fashion show had action movie-caliber stunts and was shortlisted for a Webby. High quality, premium content—produced in under 12 hours from the Balmain show—was deployed on multi-platforms for 35 million viewers. Kenzo’s facial mapping lens was Snapchat’s largest global activation, and real-time content was produced from the runway show across channels.

    For H&M’s Coachella outing, we commissioned a high-art, multi-sensorial space. Attendees made music at the “body-as-instrument” wall and an aura-reading photo booth supplied personalized, shareable digital memories.

  • Coty

    MI&C garnered a new, digitally-savvy demographic for the launches of high-fashion fragrances. For Miu Miu’s audience of quirky, feminine ingénues, easily shareable, chic collage-like memes, drove traffic back to the brand’s site. For Marc Jacobs’ Decadence, customers uploaded their own images, which were remixed with a special filter in the campaign’s aesthetic, yielding widely-shared personalized content. The audience played a part in the campaign by user-generated content, while keeping the exclusive ethos of the brands intact.

  • Aldo

    We partnered with menswear aficionados GQ and the Who What Wear style mavens to create premium content series that brought the “Aldo Moves Me” Fall 2016 campaign to life. “Life on the Move” and “Girl on The Move” profiled inspiring men and women, following them on a spontaneous journey around NYC. Distributed across GQ’s, Who What Wear’s and ALDO’s channels, the relatable and engaging videos created a digitally-native context for and allowed the brand to inspire their target consumers to move onward and upward with style.

  • Kanye West

    MI&C collaborated with Kanye West 3 times to bring his Yeezy fashion collection to a global audience. Most recently, we worked with Kanye to broadcast and distribute his Season 3 collection and global premiere of his The Life of Pablo album. The Madison Square Garden global listening party was beamed live to 756 cinemas worldwide. Fans responded in real time to the massive performance art spectacle, Naomi Campbell's runway reveal, and Kanye’s live soundtrack across social channels. The rule-breaking event was in harmony with West’s iconoclastic artistry, and was filmed with dynamic HD cinematography and poetic editing. The show was the most-written about event of the fashion season.

  • Sephora

    For the past two years, MI&C has created engaging videos and short-form content that resonates with the make-up community and its customers. The films melded relatable DIY how-to-videos with slick, high-production and dynamic editing—solidifying Sephora’s position as a make-up and beauty powerhouse. The library of content became must-see clips and drove significant online traffic to Sephora’s site. To launch their Play subscription service, we created a sumptuous, vibrant video with driving music, the focus solely on the products, to highlight the thrill of subscribing and trying new products.

    For the rebranding of Sephora Collection MI&C produced product-focused, short-form videos. Playful techniques such as stop motion and animations spoke directly to a new generation of socially savvy makeup consumers.

  • Ted Baker

    To launch Ted Baker’s “Curiosities” campaign, we tapped travel influencers with highly engaged, affluent followers to create premium content. They produced city guides, which gave a nod to the brand’s travel roots, while creating a relatable and digitally-native context. To amplify its effectiveness, we employed a multi-platform distribution strategy generating an over 240,000 click-throughs with the average visitor spending an impressive 2 minutes on the site. Analytics confirmed that visitors had high household incomes – the brand’s target consumer.

  • Moving Image and Content moves brands to the rhythm of digital. We are an award winning collective of thought leaders, marketers, strategists and artists.

    As digital mediators, we help brands innovate and connect at a time when digital changes from moment-to-moment. We help brands be fluent in the culture of digital and what it means to be viral, relatable, and shareable.

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  • Moving Image & Content

    48 White St. 4th Floor Ny, Ny 10012
    Office: 212 937 9797
    Mobile: 646 123 4566

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