As the world’s first global livestream to physical cinemas worldwide, the magic of Kanye West’s fashion shows were experienced up close by a much larger, more engaged audience.
Shortlist Clio Image Award
Coty’s effective 360° digital programs engaged a wide audience while preserving the halo of exclusivity to both the MiuMiu and Marc Jacobs luxury brands.
To celebrate its 25th anniversary, Steve Madden leveraged a new generation of influencers to introduce its iconic products and generation-defining brand to today’s digitally-savvy audience.
Ted Baker updated its British heritage and forged new relationships with US consumers by using a non-traditional, holistic digital marketing strategy.
H&M x Balmain harnessed the power of live social platforms and content, giving its massive, global following a personal, one-on-one access to its runway show and launch event in New York.
Nizuc Resort and Spa harnessed the power of social media to create awareness and engagement with the luxury hospitality consumer.
With energetic cinematography and real-time content production and delivery, the H&M x Alexander Wang livestream fashion show was as epic as a global sporting event.
Webby Award Nominee
H&M’s immersive tents at Coachella created the powerful sensation of transformation, on-site and online.
Jimmy Choo’s editorially-inspired campaigns starred digital influencers and celebrities to engage its well-educated luxury customers.
Pandora’s shared storytelling content with fashion’s most influential tastemakers attracted a new Millennial audience, positioning the world’s foremost jewelry brand for growth.
Luxottica Group launched numerous PR and social campaigns to emphasize new products and services across their many brands that drove sustainable traffics to their sites and raise brand awareness.
Diesel’s award winning re-branding was a digital-first, democratic affair powered by the crowd, giving a new, arresting style to the Italian brand.
Hermes Platinum Award
Hermes Gold Award (Twice)
Clio Image Award
Vera Wang’s beautiful, digitally native fashion film and programmatically distributed content effectively reached its audience while tripling its engagement goals.
To encourage dialogue on digital innovation, MI&C organizes thoughtleadership panels inviting authorities on digital thinking, innovation, and luxury.
Sephora’s content breaks through the clutter of beauty videos on Youtube by striking the balance of being useful, brand-right and entertaining.
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Adidas x Kanye West
H&M x Balmain
Kanye West Yeezy Seasons 1 & 2
H&M x Alexander Wang