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WHAT WE DO


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WHAT WE DO


MI&C CUTS THROUGH THE CLUTTER OF TRADITIONAL ADVERTISING AND HARNESSES THE POWER OF DIGITAL IMMEDIACY TO CONNECT TO CONSUMERS ONLINE, WHEREVER THEY ARE, WITH THE CONTENT THEY WANT. THIS GENERATES ENGAGEMENT, SOCIAL SHARING AND ONLINE AMPLIFICATION RESULTING IN EARNED MEDIA AND ORGANIC IMPRESSIONS. 

SERVICES :

  • DIGITAL MARKETING & CONTENT STRATEGY

  • RESEARCH & CONSUMER INSIGHTS

  • DIGITAL BRAND IDENTITY

  • CONTENT CREATION & DISTRIBUTION

  • IN-STORE & RETAIL EXPERIENTIAL DEVELOPMENT

  • BLOGGER & INFLUENCER ACTIVATION

  • CUSTOM CONTENT MEDIA PLANNING & MANAGEMENT

  • SOCIAL & MOBILE APPLICATIONS

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WORK HIGHLIGHTS


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WORK HIGHLIGHTS


VERA WANG

Production and Distribution of Vera Wang's short film titled 'Hotel Madrid' for the debut of her Spring 2016 Bride Collection. Directed by Gordon Von Steiner.      

KANYE WEST x ADIDAS 

MI&C was responsible for the film creative direction, immersive HD livestream and distribution of the content to 42 theaters worldwide, in 14 countries.

WSJ INNOVATION AWARDS

Create a Singapore Airlines experiential installation for the Wall Street Journal Innovation Awards at the MOMA. Guests were able to explore brand imagery and videos through kinect motion and touch-screen innovations.

RAY-BAN REMIX

Launch of Ray-Ban Remix, the brand’s first-ever customizable experience through a bespoke gifting PR program aimed at editors followed by a digital campaign by Influencers to show brand innovation through digital "remix" collaborations. 

#DIESELREBOOT

Global multi-platform campaign to reconnect with Millennials through guerrilla marketing and immersive creative engagement on Tumblr microsite DIESELREBOOT.com, enabling co-creational organic dialogue with the brand to establish it as the leader of bold, new, provocative style.

ALEXANDER WANG x H&M

Produce an immersive Livestream experience by capturing cinematic quality footage of the Wang x H&M runway show and the models backstage .

JIMMY CHOO x LEIGHTON MEESTER

Exclusive interview and photo diary of LA actress, Leighton Meester discussing her favorite styles from the S/S 15 Jimmy Choo collection. 

DIESEL VENICE

Integrate Twitter to create an unprecedented digital runway experience with real-time reporting by influencers and backstage Twitter Mirrors that invited the audience to digitally attend the show through first person POV tweets.

PANDORA

Introduce the Essence Collection through an influencer program with top fashion bloggers to create lifestyle & family portraits including Pandora styling demonstrations and gifting ideas.

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CARRERA BY JIMMY CHOO

Create a multi-platform launch campaign for the Carrera by Jimmy Choo capsule collection with Native Content for media partners (including a Music Video & Cinemagraphs), along with a custom gold photo booth filter at global events with a companion microsite. 

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CLIENT LIST


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CLIENT LIST



PLEASE CONTACT US FOR MORE INFORMATION

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AWARDS


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AWARDS


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CONTACT US


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CONTACT US


EMAIL: CLICK HERE

CALL: 212 937 9797

VISIT: 401 BROADWAY, SUITE 808, NEW YORK, NY 10013