MI&C CUTS THROUGH THE CLUTTER OF TRADITIONAL ADVERTISING AND HARNESSES THE POWER OF DIGITAL IMMEDIACY TO CONNECT TO CONSUMERS ONLINE, WHEREVER THEY ARE, WITH THE CONTENT THEY WANT. THIS GENERATES ENGAGEMENT, SOCIAL SHARING AND ONLINE AMPLIFICATION RESULTING IN EARNED MEDIA AND ORGANIC IMPRESSIONS.
DIGITAL MARKETING & CONTENT STRATEGY
RESEARCH & CONSUMER INSIGHTS
DIGITAL BRAND IDENTITY
CONTENT CREATION & DISTRIBUTION
IN-STORE & RETAIL EXPERIENTIAL DEVELOPMENT
BLOGGER & INFLUENCER ACTIVATION
CUSTOM CONTENT MEDIA PLANNING & MANAGEMENT
SOCIAL & MOBILE APPLICATIONS
MI&C was responsible for the film creative direction, immersive HD livestream and distribution of the content to 42 theaters worldwide, in 14 countries.
Street-style Instagram photo diary of performing rock band HAIM’s Coachella experience through the narrative journey of their Jimmy Choos.
Launch of Ray-Ban Remix, the brand’s first-ever customizable experience through a bespoke gifting PR program aimed at editors followed by a digital campaign by Influencers to show brand innovation through digital "remix" collaborations.
Conceptualize and produce informative and entertaining multimedia content and interstitial videos at the inaugural Fashion Tech Forum, a conference comprised of CEOs, entrepreneurs and top talent.
Global multi-platform campaign to reconnect with Millennials through guerrilla marketing and immersive creative engagement on Tumblr microsite DIESELREBOOT.com, enabling co-creational organic dialogue with the brand to establish it as the leader of bold, new, provocative style.
Produce an immersive Livestream experience by capturing cinematic quality footage of the Wang x H&M runway show and the models backstage .
Create a Singapore Airlines experiential installation for the Wall Street Journal Innovation Awards at the MOMA. Guests were able to explore brand imagery and videos through kinect motion and touch-screen innovations.
Integrate Twitter to create an unprecedented digital runway experience with real-time reporting by influencers and backstage Twitter Mirrors that invited the audience to digitally attend the show through first person POV tweets.
Introduce the Essence Collection through an influencer program with top fashion bloggers to create lifestyle & family portraits including Pandora styling demonstrations and gifting ideas.
Create a multi-platform launch campaign for the Carrera by Jimmy Choo capsule collection with Native Content for media partners (including a Music Video & Cinemagraphs), along with a custom gold photo booth filter at global events with a companion microsite.