Augustinus Bader
Creating the One
Luxury skincare that elevates consumer desire over prestige
When tasked to create a campaign that celebrated the 5th anniversary of Augustinus Bader’s iconic skincare, we gave word-of-mouth centerstage, by focusing on what made the product so coveted by its consumer base. And then we turned the spotlight on them. A true 360-campaign, we leveraged digital, billboards, Sephora activations, and social media to hit every consumer category with key messaging grounded in bottom-up endorsement over top-down promotion. “The One” platform utilized fashion and beauty industry experts as brand advocates, creating an approach that celebrated what consumers want from the brand, complemented with images that highlighted both the product and its loyal and diverse customer base.
Strategy & Insights
Copywriting
Visual Strategy
Creative Direction
Content Production
Services
Maximized brand awareness, harnessing advocacy and engagement, while encouraging conversation and brand loyalty for not only The Rich Cream, but the brand as a whole.
Results
