Bialetti Moka NFT

Invited to revitalize the iconic Italian coffee maker brand Bialetti for a new generation of coffee lovers, we decided to go completely Web3 – with a limited edition NFT loyalty program. As a brand known for its dynamic design, the pairing of digital collectible art was a natural fit, and NFT purchase acted as the entry point to a host of other Web3-flavored loyalty benefits, including virtual coffee tastings and digital access to Bialetti’s own art print archive. As legacy brands challenge themselves to remain relevant in the metaverse, Bialetti led the charge through a virtual program that invited the new while also honoring its heritage.