Giorgio Armani
Lip Power
Utilizing a web-based interface, Qulture developed an immersive online experience where attendees navigated their way through a number of events and interactive experiences to discover Armani Beauty’s new lipstick, Lip Power.
The empowering digital event featured ––
A live artistry masterclass with celebrity makeup artist, Molly R. Stern
An intimate and expressive dance performance by New York City Ballet’s Principal Dancer and acclaimed choreographer, Lauren Lovette
A live panel discussion featuring Armani Beauty Brand Ambassador, Barbara Palvin, author and founder of Phenomenal, Meena Harris, author and poet, Cleo Wade, and dancer, Lauren Lovette
Satisfying ASMR lipstick application moments from content creator, Kali Ledger
An accompanying TikTok campaign with top influencers and creators, who interpreted the Lip Power campaign to reveal their own power
Creative Direction
Content Production
Services
Virtual attendees from 13 different countries
1.1K RSVPs to event
66% of attendees remained until show close
Results
