Sephora

For three consecutive years, we created a monthly library
of dynamic, traffic-generating content for Sephora. Cementing the beauty powerhouse’s position as an “always on” 
brand for beauty and makeup, our content was informed by data and tailored to consumer behavior trends, enriching the creative narrative for every activation across all channels (Facebook, Instagram, Twitter, SoundCloud, Spotify, TikTok, YouTube). Additionally, we built and executed SEPHORIA: House of Beauty, Sephora’s first-ever beauty festival, ensuring a unique brand experience offline and online. As beauty has taken center position in Gen Z social culture, our content for Sephora informed many of the approaches still seen across markets and channels.