CoverGirl
I Am What I Makeup
With the launch of of their new brand statement, "I Am What I Makeup", we worked with Covergirl on a full digital and social media transformation. We used data and insights to create targeted and snackable digital content that fans would love, share, save and replicate. Celebrities like Katy Perry took part in the initiative, driving awareness for the brand and delivering stellar results.
Creative Direction
Content Production
Strategy & Insights
Services
Double digit increase in likes, comments and engagement rates on Instagram. Triple digit growth in engagement per post on Facebook in the first month alone.
Results
